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Chardonnay, a global mobile gaming studio, is focused on driving profitable growth. As competition increased across major UA channels in 2026, the team began testing new supply sources to unlock incremental, high-quality users without sacrificing long-term return. They partnered with BidMachine to explore a different approach to user acquisition, prioritizing efficiency, user quality and downstream profitability over pure volume.

BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.
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We've released SDK 3.4 for Android and iOS, continuing our commitment to delivering robust monetization solutions that adapt to industry demands and publisher feedback.

BidMachine announces its strategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns. YouAppi's programmatic mobile and CTV solutions put your app exactly where you want it: at the top of mind and in action.