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Chardonnay, a global mobile gaming studio, is focused on driving profitable growth. As competition increased across major UA channels in 2026, the team began testing new supply sources to unlock incremental, high-quality users without sacrificing long-term return. They partnered with BidMachine to explore a different approach to user acquisition, prioritizing efficiency, user quality and downstream profitability over pure volume.
Ad mediation is one of those concepts most publishers use, but few fully understand.
IAB Europe’s Transparency & Consent Framework (TCF) v2.3 introduces an important update that affects how consent is collected and passed across the ecosystem.
