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Chardonnay, a global mobile gaming studio, is focused on driving profitable growth. As competition increased across major UA channels in 2026, the team began testing new supply sources to unlock incremental, high-quality users without sacrificing long-term return. They partnered with BidMachine to explore a different approach to user acquisition, prioritizing efficiency, user quality and downstream profitability over pure volume.
While mobile ad SDK performance is often treated as a technical concern, for publishers it directly affects revenue, auction efficiency, retention and long-term monetization.
For years, mobile publishers have debated one question: Is in-app bidding actually better than waterfalls?
Most publisher apps eventually hit the same ceiling, where installs are steady, DAU looks healthy and retention is acceptable, yet ARPDAU refuses to move.
