Check all the company news, product updates, top articles, and valuable insights.
Chardonnay, a global mobile gaming studio, is focused on driving profitable growth. As competition increased across major UA channels in 2026, the team began testing new supply sources to unlock incremental, high-quality users without sacrificing long-term return. They partnered with BidMachine to explore a different approach to user acquisition, prioritizing efficiency, user quality and downstream profitability over pure volume.
Veraxen, a mobile gaming publisher heavily reliant on banner revenue, had built strong demand on Android but struggled to monetize iOS at the same level. BidMachine’s DIRECT Placements program closed that gap, becoming the #1 banner revenue partner on iOS and a top 5 partner on Android across key titles like Jigsaw Puzzle.
NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.
BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.
