FOMO games wanted to add more demand partners and unlock incremental revenue. After validating BidMachine through A/B testing in AppLovin MAX, it became its #1 banner demand partner. FOMO then expanded into DIRECT Placements, which accounted for 41% of its BidMachine revenue in Q3 2026, with banner eCPMs 94% higher than the open market.
The challenge
FOMO games wanted to add more demand partners that could bring incremental revenue and improve ARPDAU. Rather than simply adding new partners, the team used controlled A/B testing through AppLovin MAX to measure the impact of each integration before expanding it across more traffic.
According to Elif İlgüz, Growth Specialist at FOMO games, finding incremental value is central to that approach: “Our goal was to diversify our demand stack and identify new partners that could bring incremental value and improve ARPDAU.”
The solution
FOMO added BidMachine as a new demand partner and evaluated its impact through controlled A/B testing. After seeing a positive impact on ARPDAU, the team expanded BidMachine across a larger share of its DAU.
“We initially validated BidMachine’s incremental value through controlled A/B testing, where we observed a positive impact on ARPDAU. Based on these results, we expanded the integration to cover a larger share of our DAU.”
FOMO then expanded the partnership to DIRECT Placements to tap into additional brand demand beyond the open market, through its existing BidMachine integration.
“Beyond expanding BidMachine across our traffic, we also started using DIRECT Placements to access additional demand partners and unlock further incremental revenue.”
The results
As the integration scaled, BidMachine became FOMO’s #1 demand partner for banner placements and added incremental revenue across other formats, including iOS interstitials, without changes to the player experience.
In Q3 2026, DIRECT Placements accounted for 41% of FOMO's total BidMachine revenue. The impact was particularly strong for banners, where direct demand delivered 94% higher eCPMs and approximately 30% more impressions compared to the open market.
With just two demand partners live, DIRECT Placements was already contributing a meaningful share of FOMO's BidMachine revenue, and there is still room to grow as more are added.
What other publishers can take from this
Beyond the revenue impact, DIRECT Placements gave FOMO a simpler way to scale direct demand.
“The flexibility of DIRECT Placements stood out to us. It allows us to access additional demand through our existing setup, without requiring separate SDK integrations for each new partner...We recommend testing BidMachine through a controlled A/B test and also exploring DIRECT Placements as an efficient way to diversify demand and generate incremental revenue.”
For FOMO games, what started as an A/B test has grown into a broader monetization partnership. BidMachine is now its #1 banner demand partner, while DIRECT Placements provides another source of incremental revenue through the same BidMachine SDK.
Ready to earn more with DIRECT Placements? Email us at directplacement@bidmachine.io.
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