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CallApp is a global caller ID and call blocker app with more than 50 million active users worldwide. As the company expanded globally, its monetization team faced a growing challenge: how to monetize traffic in every market while maintaining a scalable setup.By integrating BidMachine's bidding solution, CallApp brought more advertiser demand to underserved markets, increased auction competition and improved monetization performance.
BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.
