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FOMO games wanted to add more demand partners and unlock incremental revenue. After validating BidMachine through A/B testing in AppLovin MAX, it became its #1 banner demand partner. FOMO then expanded into DIRECT Placements, which accounted for 41% of its BidMachine revenue in Q3 2026, with banner eCPMs 94% higher than the open market.
Read! is an e-book platform from LitRes Group, the leading seller of licensed e-books in Eastern Europe. The app passed 10 million downloads, but its monetization wasn't keeping pace with that audience. With BidMachine Mediation, Read! grew ad revenue by 45% and lifted ad ARPU and ARPDAU by 50%.
Zedge is one of the world’s leading personalization apps, offering wallpapers, notification sounds and more to millions of people worldwide. To date, it has surpassed 720 million downloads. The team wanted to diversify its portfolio of demand partners in order to ensure a more resilient monetization strategy. By integrating BidMachine through AppLovin MAX, Zedge grew ARPDAU by 4% in various instances and strengthened its overall mediation setup.
CallApp is a global caller ID and call blocker app with more than 50 million active users worldwide. As the company expanded globally, its monetization team faced a growing challenge: how to monetize traffic in every market while maintaining a scalable setup.By integrating BidMachine's bidding solution, CallApp brought more advertiser demand to underserved markets, increased auction competition and improved monetization performance.
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