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FOMO games wanted to add more demand partners and unlock incremental revenue. After validating BidMachine through A/B testing in AppLovin MAX, it became its #1 banner demand partner. FOMO then expanded into DIRECT Placements, which accounted for 41% of its BidMachine revenue in Q3 2026, with banner eCPMs 94% higher than the open market.
BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.
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