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In “How to read app-ads.txt in mobile advertising,” we covered the fundamental seller lines that make up most of your app-ads.txt file. When you manage multiple partners, it can be hard to know what to keep and what to remove. In fact, two short lines in your file could be costing you demand you never see: MANAGERDOMAIN and INVENTORYPARTNERDOMAIN. Learn why these lines might get flagged by a supply partner and what you should do about it.
Most publisher apps eventually hit the same ceiling, where installs are steady, DAU looks healthy and retention is acceptable, yet ARPDAU refuses to move.
Ad mediation is one of those concepts most publishers use, but few fully understand.
IAB Europe’s Transparency & Consent Framework (TCF) v2.3 introduces an important update that affects how consent is collected and passed across the ecosystem.
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