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In “How to read app-ads.txt in mobile advertising,” we covered the fundamental seller lines that make up most of your app-ads.txt file. When you manage multiple partners, it can be hard to know what to keep and what to remove. In fact, two short lines in your file could be costing you demand you never see: MANAGERDOMAIN and INVENTORYPARTNERDOMAIN. Learn why these lines might get flagged by a supply partner and what you should do about it.
Since header bidding reshaped programmatic, one unintended consequence has become increasingly difficult to ignore: auction duplication.
While mobile ad SDK performance is often treated as a technical concern, for publishers it directly affects revenue, auction efficiency, retention and long-term monetization.
For years, mobile publishers have debated one question: Is in-app bidding actually better than waterfalls?
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