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Chardonnay, a global mobile gaming studio, is focused on driving profitable growth. As competition increased across major UA channels in 2026, the team began testing new supply sources to unlock incremental, high-quality users without sacrificing long-term return. They partnered with BidMachine to explore a different approach to user acquisition, prioritizing efficiency, user quality and downstream profitability over pure volume.
IAA remains a preferred choice for developers over IAP and paid subscriptions. This exclusive webinar brings together industry leaders for an in-depth discussion on IAA.
